Al Kholi Group Official Logo – Saudi Conglomerate Branding

Perpetual Agency Leads Rebranding and Communication Strategy for Al Kholi Group

Perpetual Agency is proud to announce a strategic partnership with Al Kholi Group, one of Saudi Arabia’s leading business conglomerates. The collaboration focuses on a comprehensive corporate rebranding initiative designed to modernize the group’s identity and strengthen its communication strategy.

The project includes redesigning the corporate identity of several key companies within the group while developing a unified communication strategy for both internal stakeholders and external audiences.

Companies Included in the Rebranding Project

• Saudi Building Technic Maintenance Co. Ltd.
• Saudi Building Technic Elevators.
• Arabian Maintenance Operations Services Co. Ltd.
• United Projects Maintenance & Operations Co. Ltd.
• Hamza Al-Kholi Trading Company.

Project Scope

Perpetual Agency will provide a comprehensive range of branding and communication services to ensure each company’s identity reflects its values, vision, and market positioning.

Visual Identity Redesign

The project includes creating modern brand identities, including new logos, color palettes, typography systems, and brand guidelines for each company.

Communication Strategy

A unified communication framework will be developed to improve internal communication while strengthening external brand messaging across all business units.

Digital Brand Transformation

The engagement also includes enhancing digital assets such as corporate websites and social media strategies to improve online visibility, customer engagement, and brand consistency.

Supporting Saudi Vision 2030

This collaboration aligns with the objectives of Saudi Vision 2030 by supporting business transformation, strengthening corporate identity, and contributing to the Kingdom’s economic diversification efforts through innovation and strategic branding.

The partnership also reflects a shared commitment to sustainable growth and expanding business opportunities across Saudi Arabia.

CEO Statement

Ahmed Al-Massari, Founder and CEO of Perpetual Agency, commented on the partnership:

“We are proud to welcome Al Kholi Group to our growing portfolio of clients. This partnership represents an important milestone for Perpetual Agency and provides an opportunity to demonstrate our expertise in branding, corporate identity, and strategic communications.”

About Al Kholi Group

Founded in 1978, Al Kholi Group employs more than 3,000 professionals and operates across multiple industries throughout Saudi Arabia. One of its flagship companies, Saudi Building Technic, has established a strong reputation in contracting, maintenance, and engineering services.

The rebranding initiative is designed to strengthen the group’s corporate image, reinforce its market leadership, and position its companies for continued growth.

Driving Long-Term Brand Success

Through this partnership, Perpetual Agency reaffirms its commitment to delivering strategic branding solutions that create lasting business value. The refreshed corporate identities and integrated communication strategy will strengthen Al Kholi Group’s market presence while supporting its long-term vision for growth and leadership.