Al Hilal SFC Al Hilal SFC

Al Hilal SFC: Premier Video Production, Photography & Sourcing Solutions

Al Hilal Saudi Football Club (Al Hilal SFC) is one of Saudi Arabia’s most celebrated football clubs, renowned for its storied history of domestic and international victories. With an ever-growing fan base and a need for dynamic, engaging content, Al Hilal SFC turned to Perpetual Agency for a comprehensive media production partnership.

Our mission was to deliver high-quality video production, professional photography, and efficient sourcing services that not only capture the electrifying atmosphere of match days but also reinforce the club’s brand identity and boost digital engagement.

In today’s digital landscape, compelling visual content is essential for sports clubs to maintain a competitive edge. Al Hilal SFC required:

  • Engaging Match Day Content: Capturing real-time action, key moments, and behind-the-scenes footage to connect with fans.
  • Brand-Aligned Promotional Videos: Creating content that highlights new player signings, upcoming fixtures, and fan engagement initiatives.
  • High-Quality Photography: Delivering dynamic action shots and exclusive images from training sessions and club events.
  • Seamless Sourcing: Procuring top-tier equipment and skilled professionals to ensure production excellence.

1. Video Production Excellence

Our team managed the entire video production process, ensuring every project was delivered with creativity and precision:

  • Match Day Coverage: We produced thrilling highlight reels, live coverage, and in-depth features capturing interviews, fan reactions, and behind-the-scenes moments.
  • Promotional Campaigns: Tailor-made promotional videos were crafted to announce upcoming matches and new signings, each perfectly aligned with Al Hilal SFC’s iconic brand.
  • Social Media Content: Short-form videos optimized for Instagram, TikTok, Twitter (X), and YouTube were developed to maximize fan engagement and boost online visibility.
2. Professional Photography Services

To complement our video production, we delivered top-notch photography that tells the story of Al Hilal SFC:

  • Match Photography: High-resolution action shots that capture the intensity and passion on the field.
  • Training & Behind-the-Scenes: Exclusive imagery from training sessions and club events that give fans a glimpse into the team’s preparation and dedication.
  • Brand Collaborations: Coordinated photography sessions for sponsorships and brand partnerships, ensuring all visuals adhered to both Al Hilal’s identity and partner guidelines.
3. Sourcing Talent & Equipment

To maintain a seamless production flow, we expertly managed the sourcing process:

  • Equipment Sourcing: Provision of cutting-edge cameras, drones, lighting, and audio gear to meet the club’s rigorous production standards.
  • Talent Sourcing: Recruitment of experienced videographers, photographers, directors, and technical crew to cover every aspect of the media projects efficiently.

Working in the fast-paced world of sports media production, we encountered several challenges and addressed them head-on:

  • Tight Turnaround Times: Football content demands swift production. We optimized our workflow to deliver match highlights and promotional materials on the same day.
  • Maintaining Brand Consistency: Collaborating closely with Al Hilal SFC’s marketing team, we ensured every piece of content was aligned with the club’s heritage and brand standards.
  • Maximizing Fan Engagement: With a massive and passionate fan base, we innovated creative social media campaigns and exclusive behind-the-scenes content to keep fans continually engaged.

Our strategic partnership with Al Hilal SFC produced significant, measurable results:

  • Increased Social Media Engagement: A 35% boost in engagement across platforms within six months, driven by consistent, high-quality content.
  • Enhanced Brand Visibility: Promotional videos and dynamic imagery garnered over 2 million views across digital channels, solidifying Al Hilal SFC’s presence online.
  • Stronger Fan Connection: Behind-the-scenes footage and interactive content deepened fan loyalty and fostered a more connected community around the club.

THE ONLE is proud to be a trusted media production partner for Al Hilal SFC. Our expertise in video production, photography, and talent/equipment sourcing has not only elevated the club’s digital presence but also strengthened fan engagement and brand loyalty. By delivering innovative and high-quality content, we continue to support Al Hilal SFC’s journey both on and off the field.

Contact THE ONLE today to learn how our tailored media production services can help your brand shine in the digital age.

A new logo deserves more than a reveal—it deserves a memorable experience. As part of Al Hilal's official logo launch event, our role was to transform a ceremonial moment into a premium brand experience through carefully crafted creative assets and presentation design.

Client: Al Hilal SFC
Location: Riyadh, Saudi Arabia

The unveiling of Al Hilal's new identity marked a significant milestone for one of Saudi Arabia's most recognized football clubs. Working alongside the event's strategic partner, 37Events, the challenge was to create exclusive presentation pieces worthy of the occasion while meeting the high expectations associated with a landmark launch event. Every detail needed to reinforce the prestige of the new identity and elevate the guest experience.

The launch of a new identity is more than a visual announcement—it's a symbolic moment. We approached the creative assets as part of the storytelling itself, designing an unboxing experience that reflected exclusivity, craftsmanship, and the significance of the club's new chapter.

THE ONLE led the creative direction for the event's premium presentation assets, designing a curated collection of commemorative gifts presented within a bespoke gift box experience. At the center was a custom-crafted Al Hilal emblem finished with gold detailing, accompanied by a selection of complementary premium items. Every component—from the packaging sequence to the individual pieces—was designed to transform receiving the gift into an extension of the brand reveal itself.

The project contributed to the creative experience surrounding the official launch of Al Hilal's new visual identity, delivering premium presentation assets that complemented the event and elevated the guest journey. Audience engagement, attendee feedback, or event impact metrics can be incorporated if available.