The aim of this creative direction is to put King Faisal in the limelight and present him as the hero image. This straightforward approach helps the audience understand what the visual is about at first glance. The messaging is direct and clear while also emphasizing the rich tapestry of Saudi culture and heritage.
FEELING IT PRODUCES
This visual aims to evoke a feeling of excitement towards the race but also of elegance, pride and prosperity. By placing King Faisal at the center of the visual with a subtle depiction of the race in the background, we hope to excite the target audience and make them want to be a part of this momentous event.
Color psychology
Color psychology is the study of how colors can impact human behavior, emotions, and perceptions. It explores how different colors evoke specific psychological responses and can influence our moods, feelings, and actions.
MULTIMEDIA PRODUCTION
Multimedia production combines precision and creativity to deliver solutions that make an impact. From content design to video production and printing services, we provide everything you need to turn your ideas into vibrant creations that leave a lasting impression everywhere.
A sporting event's identity should do more than represent the competition—it should build anticipation before the race even begins. For the King Faisal Cup for Purebred Arabian Horses, the objective was to create a visual identity capable of elevating one of Saudi Arabia's premier equestrian events while strengthening its appeal to racing audiences.
As one of the Kingdom's leading Arabian horse races and an internationally classified Group 3 event, the King Faisal Cup required a visual identity that matched the prestige of the competition. The existing presentation lacked a distinctive brand capable of expressing the significance of the event and building excitement around it. The challenge was to create a complete identity system that elevated the Cup while supporting its positioning within the Saudi racing calendar.
Arabian horse racing is defined by heritage, prestige, and competition. Rather than relying on traditional sporting aesthetics, we developed a visual language that celebrated the elegance and legacy of the event while introducing a contemporary identity designed to attract attention across every audience touchpoint.
THE ONLE created a complete visual identity for the King Faisal Cup, establishing the event's brand from the ground up. The work included the logo, visual identity system, typography, color palette, and a comprehensive look and feel that unified the event's communications across digital and physical applications. Every design decision was made to strengthen recognition, enhance the premium character of the competition, and create a memorable identity worthy of one of Saudi Arabia's flagship Arabian horse races.
The new identity contributed to unprecedented demand for the event, with race reservations reaching full capacity 24 hours before the competition began—the first time this milestone had been achieved in the history of the Taif racing season for the Jockey Club of Saudi Arabia. Beyond creating a distinctive visual presence, the project demonstrated how strategic branding can help transform audience engagement and elevate the perception of a major sporting event.