The Only Agency Is Now THE ONLE: Our Official Rebrand Announcement
- News
- August 24, 2026
THE ONLE: A New Identity, The Same Trusted Expertise
The Only Agency, previously known as Perpetual, has officially rebranded to THE ONLE, effective 7th July 2026. This marks a new chapter in the agency’s identity while preserving the same leadership, expert team, and creative standard that clients have relied on since 2012.
THE ONLE is a digital marketing agency specializing in strategic creative solutions headquartered in Riyadh, Saudi Arabia, offering services across branding, digital strategy, SEO (search engine optimization), GEO (generative engine optimization – AI visibility), content, and integrated marketing campaigns for clients across the Kingdom and the wider region.
Why We Rebranded
Since 2012, our agency has operated under the names Perpetual and later The Only Agency, building brands, ideas, and campaigns with measurable impact for our clients. As our vision and scope of work evolved, we felt it was time for our name to reflect that evolution.
THE ONLE represents this next phase — a name that captures our strategic and creative direction moving forward, while staying true to the foundation we built over more than a decade in the industry.
What Has Changed — and What Hasn’t
What’s new:
- Agency name: THE ONLE (formerly The Only Agency / Perpetual)
- Visual identity and brand positioning
- Website: theonle.com
What remains the same:
- Full leadership team and management structure
- Our expert staff across strategy, design, and digital marketing
- Our creative standards and quality of execution
- Our commitment to client and partner success
- Our headquarters in Riyadh, Saudi Arabia, operating since 2012
About THE ONLE
THE ONLE (formerly The Only Agency, originally Perpetual) is a full-service creative and digital marketing agency based in Riyadh, Saudi Arabia. Founded in Brisbane, Australia in 2012,, the agency provides branding, digital strategy, SEO, and integrated marketing services to clients across Saudi Arabia and the region.
For more information, visit theonle.com.