What are the new social media marketing trends for 2023?
- Press Release
- July 3, 2023
Social Media Marketing Trends to Watch in 2023
Social media marketing is constantly evolving and adapting to the changing needs and preferences of consumers. In 2023, we can expect to see new and exciting trends that will shape the way brands communicate and connect with their audiences.
Here are some of the most important social media marketing trends to watch out for in 2023:
1. Edutainment Content Will Rule
Edutainment is a term that combines education and entertainment. It refers to content that is both informative and engaging, such as fun facts, tutorials, explainers, and tips.
Creating Valuable and Engaging Content
Edutainment content is especially popular on short-form video platforms like TikTok and Instagram Reels, where brands can showcase their expertise, personality, and value proposition in a creative and captivating way.
By combining useful information with entertaining formats, businesses can attract more viewers and build stronger relationships with their audiences.
2. Businesses Will Invest More in Video Production
Video is not a new trend, but it remains one of the most effective and preferred forms of content on social media.
According to Sprout Social, 86% of marketers plan to increase their video budget in 2023, and 93% say video has helped them increase brand awareness.
The Growing Importance of Video Content
Video content helps brands tell stories, demonstrate products, educate customers, and build trust and loyalty. Businesses that invest in high-quality video production can create stronger engagement and improve their online presence.
3. Businesses Will Experiment with Emerging and Re-Emerging Networks
While Facebook, Instagram, Twitter, and LinkedIn remain the dominant social media platforms, new and old platforms are gaining traction and attention in 2023.
Popular Platforms to Explore
- TikTok: The viral video app that has taken the world by storm, with over 1 billion monthly active users and an average daily watch time of 80 minutes.
- Clubhouse: The audio-only app that allows users to join live conversations on various topics with celebrities, experts, and influencers.
- Pinterest: The visual discovery platform that helps users find inspiration for their hobbies, interests, and projects.
- Snapchat: The ephemeral messaging app that has reinvented itself with innovative features like Snap Map, Spotlight, and Snap Originals.
Adapting Content for Different Platforms
Brands that want to reach new and diverse audiences will need to explore these platforms and create content that suits their formats, features, and cultures.
4. The Creator Economy Will Continue to Blossom
The creator economy refers to the growing number of individuals who create content online and monetize it through various channels, such as advertising, sponsorships, subscriptions, donations, or e-commerce.
Collaboration Between Brands and Creators
The creator economy is powered by platforms like YouTube, Twitch, Patreon, Substack, and more. It also provides opportunities for brands to collaborate with creators who have loyal and engaged audiences.
Influencer marketing is one of the most popular ways to achieve this, but brands can also co-create products, services, or experiences with creators to build stronger customer connections.
5. Employee Advocacy Will Be a Key Social Media Trend
Employee advocacy is a strategy that involves empowering employees to share positive and authentic messages about their employer on social media.
Building Brand Credibility Through Employees
Employee advocacy can help brands improve credibility, strengthen reputation, increase reach, and create more authentic connections with audiences.
By encouraging employees to become brand advocates, businesses can expand their social media presence and build trust among potential customers.