Launching a new national institution begins with creating an identity people can recognize and trust. For the Saudi Equestrian Authority, the challenge was to design a brand that captured the heritage of Arabian horses while representing the future of equestrian sport in Saudi Arabia—all within a demanding launch timeline.
The Saudi Equestrian Authority required its very first official brand identity as part of its launch. The project demanded more than designing a logo—it required building the visual foundation of a national institution under a tight deadline. Every decision had to balance heritage, authority, and modernity while creating an identity capable of representing the organization across every touchpoint from day one.
The identity was inspired by two symbols that define the Authority's purpose and origin: the Arabian horse and Saudi Arabia itself. Rather than treating them as separate elements, the creative approach sought to unite them into a single visual expression that could instantly communicate both national identity and equestrian heritage.
We created a custom logo by integrating the silhouette of an Arabian horse's head with the outline of Saudi Arabia, producing a distinctive mark rooted in both symbolism and simplicity. The work extended far beyond the logo, encompassing a complete visual identity system, brand strategy, color palette, typography, and a comprehensive look and feel that established a consistent and recognizable presence across all communications.
The project delivered the inaugural brand identity for the Saudi Equestrian Authority, providing a unified visual foundation for its public launch. The identity system enabled consistent communication across digital and physical touchpoints while establishing a distinctive presence for the Authority from its first day. Performance metrics or adoption data can be added once available.